You don't win love

You earn it.

And if there isn't that initial spark

There is not much to be done to obtain it.

So I would tell your friend, it would be best to move on

and find another love who will return it.

(And I mean this in the nicest way speaking from experience)

Great question. About ten zillion ways is the answer because everyone is different, with different tastes, standards and so on.

So, I can't answer this question, but I can tell you how to start, and you have to keep it real hush-hush as it's top secret.

No it isn't top secret, it's easy, to begin finding love from someone who takes your fancy all you do is

Show Them You Care.

Now, repeat (slowly); Show Them a You Care, Show Them You Care.

Got it?

Natch!

Love can be won when it's not a game, no you can't be keeping score.

You jump right in, like you want to win, with a heart that is innocent and pure.

Even if they quit on you, you still go undefeated.

Because you came in true, like most won't do,

Oh you won love, you better believe it.

my instinct to win

will never run thin.

I breathe and dream and live it.

but when love is the game,

the power's harder to obtain.

you'll try but you cannot grasp it.

so in order not to lose,

you'll need an opponent who

will only help you win the battle.

with their drop-dead charm,

and your hand on their arm,

there's no horse you can't straddle.

You exhibit your affections in hope of winning the persons trust, of letting disclosure bring you closer to being the chosen object of affection. In a sense it is a contest between yourself and the rest of the world to make the profound connection that holds us together with another.